TAKE ON TODAY

U.S. NATIONAL CAMPAIGN | TVC Director: Michael Williams w/ PARTIZAN

Retirement is no longer a given. Which is a problem when you’re the American Association of Retired Persons. The rules of aging are changing and to show AARP is changing too we created a spoken-word campaign targeted at a younger audience for them – Generation X. A radical departure that moved beyond retirees and championed all older Americans making the most of every day.

Featured in Adweek – "AARP Unexpectedly Taps a Spoken Word Artist to Reach a New Generation”