ALWAYS ON TIME
100TH ANNIVERSARY GLOBAL BRAND CAMPAIGN (US, LATAM, CARICAM, UK, HonG kong, china, and japan)
Citizen’s Eco-Drive watch is powered by light, so it always stays on time. Sure, many latecomers could do with such a timepiece — but we could think of no character more fitting than this one. Besides, who wouldn’t want to create a mid-century modern Wonderland? 🎩 AND… We got to work with very talented peeps at Disney and use the original and unaltered “I’m late” track from 1951. (!) —I have to admit I geeked-out throughout.
TVC Director: Joe Sill w/ Whitelist + TOWNHOUSE
We planted a trove of Alice In Wonderland easter eggs around the White Rabbit for use in digital extensions. (Mad) hats off if you can spot all those featured below.
