SCHWAB LIVE

U.S. National digital PROGRAM: Trading services

Charles Schwab is known for its trading expertise and support.

To launch our new “Human-Powered Trading” creative strategy, we created an (ongoing) expertise-based content ecosystem. A new product and digital program that lit up our audience by meeting them -traders from all over, where they live (online), to get live answers from specialists straight from rich banners on top financial websites during market hours.

The live Q&A event simultaneously ran in some of the top financial sites on the web.

Traders could submit questions and get live answers from Schwab Trading Specialists straight from the banner.

Each panel segment kicked off with a discussion of events of the day, ensuring the most timely insights throughout the day.

We developed an entire moderation system to carefully monitor each question in real-time, live.

The event is just the beginning: With hours of programming from every live event, Schwab Live is a rich source of video content that’s leveraged across multiple owned and paid channels.

1ST EVENT (PROGRAM PILOT LAUNCH) CASE STUDY