We speak world

U.S. national CAMPAIGN | print | ooh | online

TAKING A GLOBAL BANK LOCAL.

American businesses respect HSBC as an international bank, but don’t see it as a local one. We upended that perception with ‘We Speak World’. A campaign that presented the bank as a global powerhouse that’s also backed by local knowledge – speaking all the languages, currencies, and categories of business both in the U.S. and abroad.