We speak world

U.S. national CAMPAIGN

TAKING A GLOBAL BANK LOCAL.

American businesses respect HSBC as an international bank, but don’t see it as a local one. We upended that perception with ‘We Speak World’. A campaign that presented the bank as a global powerhouse that’s also backed by local knowledge – speaking all the languages, currencies, and categories of business both in the U.S. and abroad.

National ads showcase global and national skillset 

City ads illustrate our global and local knowledge

Business sector ads highlight niche understanding of global industry